So, did y’all see our new logo? We unveiled it on Facebook earlier this month along with the typeface and tag-line and would love to know what you think.
For a little background, in choosing our logo, we really wanted to showcase the spirit of what we hope to convey at Hopfields; that is, a casual, but beautifully curated home-away-from home for beer purists, beer newbies and beerdoes alike, but also a convivial space for people who just love to share interesting conversation over a table of good grub.
We thought the idea of a penny farther holding a big, fat hop was both indicative of the mix of French-inspired food and beer we’ll be serving, and emblematic of the informal and friendly atmosphere we’re aiming to create. In a nutshell, we wanted Austinites to feel like they’re dropping in for a drink at a friend’s place, but getting the service and amenities you’d expect from a refined, yet unpretentious watering hole. Do you get that feeling?